Refreshed mascot designs for Asset Panda's three mascots- Male and Female Panda + Red Panda
Original Asset Panda mascots for reference.
Design explorations for the male Panda redesign, where I explored different ways of updating the design to accompany a new phase of the Asset Panda software. The design team specifically wanted to explore making the panda look softer, a bit more detailed, and friendly while keeping general aspects of the old design.
360 Turnaround for a finalized refresh design- the purpose of this was to explore what this design would look like at different angles and how certain stylized aspects would appear (for example, the new shape of the panda head at a front angle vs. side profile)
Designs for two new characters, a mini Panda and a Pangolin. The Pangolin was chosen to keep with the theme of the mascot's species found in Asian territories.
Left- Exploration illustrations for the Pangolin character, trying to establish a design that aligned with the current brand style for mascots.
Right- sketches based on real life references and trying to break them down into simplistic shapes.